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LUIE Community

More people will experience the fantastic feeling that arises when we wear our children in shawls. As part of this, we want to encourage you to share your thoughts and experiences with other parents out there. Together, we inspire and encourage each other through life’s ups and downs while contributing to developing and improving LUIE. We want to create a place for your thoughts and ideas where you can make your voices heard.

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Our vision

It should be easy to carry your child in a shawl. With a baby wrap from LUIE, we make sure that you get to experience all the benefits of carrying your child in a shawl – without compromising on quality, comfort, or style. We want more and more parents to understand how good a baby wrap can be. Both for you and your baby.

Therefore, our great focus is on creating ring slings that everyone can use. A sustainable product that can be adapted to your conditions to feel safe and comfortable as a parent. Our baby wrap is created to last a long time and be easy to use, while we want to help create an in-depth relationship and closeness between you and your baby.

Our products

At LUIE, as a new parent, you can find a baby wrap that suits your needs and wishes. Our ambition is to offer a range of quality, durable and versatile baby wrap that works for everyone. We want your ring shawl to be a given favorite that contributes to both your own and the baby’s life feeling more secure and comfortable.

Today we offer a range of baby wrap with stylish design and functional shapes with you as a parent and your needs in focus. Our products come in several different designs so that you can find an alternative that suits you. It should be as easy to use a baby wrap as it should be comfortable and stylish.


As new mothers, we experienced the range of baby wraps, ring shawls, and baby carriers that were on the market that did not meet our needs to be able to handle the new everyday life we are thrown into as parents of a newborn.

The result was LUIE. Functional, comfortable, and stylish. Carrying shawls that can be adapted to the situation as well as needs and clothing. Designed in Sweden. Ethical and sustainable made from organic cotton in Como, Italy. With our baby wrap, you can feel confident that both you and the baby will get off to a good start in your new life together.

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